Golf Brand
Titleist
“The #1 ball in golf”
The gold standard in golf balls and premium equipment, trusted by more tour players than any other brand.
About Titleist
Titleist, part of Acushnet Company, has been synonymous with performance golf equipment for nearly a century. The brand built its reputation on the Pro V1 and Pro V1x golf balls, which remain the most-played balls on professional tours worldwide.
Beyond balls, Titleist produces highly regarded drivers and metalwoods (the TSR line), forged and game-improvement irons (T-Series), and Vokey Design wedges — widely considered the benchmark for tour-level short-game equipment. Scotty Cameron putters, also under the Acushnet umbrella, complete the premium lineup.
Titleist tends to appeal to better players and improving golfers who prioritize consistency, feel, and fitting precision over flashy marketing. The brand invests heavily in club fitting through its Titleist Performance Institute (TPI) network.
Known for
- Golf Balls
- Drivers
- Irons
- Wedges
- Fairway Woods
- Hybrids
Signature products
- Pro V1 / Pro V1x golf balls
- TSR drivers
- T-Series irons
- Vokey SM wedges
Tour staff
- Justin Thomas
- Jordan Spieth
- Max Homa
Frequently Asked Questions
Why are Titleist golf balls so popular on tour?
The Pro V1 and Pro V1x deliver a rare combination of distance, greenside spin, and consistent flight. Titleist also offers extensive tour support and fitting, so the balls are dialed in to each player.
Is Titleist good for beginners?
Yes, though it is often associated with better players. Titleist offers game-improvement irons (T350), forgiving drivers, and softer, lower-cost balls like the TruFeel that suit newer golfers well.
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